Information We Collect

Trek Bikes may collect information you provide directly, information related to your shopping activity, and technical information collected when you use our website.

• Contact details, such as your name, email address, billing information, and delivery details.
• Order information, such as products purchased, order number, order status, and customer service requests.
• Account information, if you create or use an account on our website.
• Messages you send to us, including order questions, product questions, return requests, exchange requests, or account help requests.
• Website activity information, such as pages viewed, device type, browser type, IP address, referral source, and general usage data.
• Email preference information, such as whether you subscribe, open, or interact with marketing emails.

How We Use Information

Trek Bikes uses customer information for store operations, customer service, website improvement, and communication.

Order Processing

When you place an order with Trek Bikes, we use the information you provide to process your purchase, confirm your order, manage fulfillment, communicate order updates, respond to order questions, and handle return or exchange requests.

We may also use order information to prevent misuse, review suspicious activity, maintain business records, and comply with applicable operational requirements.

Payment Information

Trek Bikes may offer payment options through PayPal, Stripe, and credit card payment services. Payment details are handled by the applicable payment processor during checkout.

We do not ask customers to send full credit card numbers, passwords, or payment authentication details by email. Please do not include sensitive payment information when contacting customer service.

Cookies and Analytics

Trek Bikes uses cookies and analytics tracking to support website functionality, understand site performance, remember preferences, improve browsing, and evaluate how visitors interact with our store.

• Essential cookies may help the website function properly, including cart and checkout features.
• Preference cookies may help remember browsing or display choices.
• Analytics tracking may help us understand traffic patterns, page performance, and store usage.
• Marketing-related cookies may help measure the effectiveness of promotional content where applicable.

You can usually adjust cookie settings through your browser. Some website features may not work correctly if certain cookies are disabled.

Email Marketing

Trek Bikes may send marketing emails if you subscribe, opt in, or otherwise give permission to receive promotional communications. These emails may include product updates, store news, promotions, or shopping-related content.

You may unsubscribe from marketing emails by using the unsubscribe option included in our marketing messages or by contacting us at [email protected].

Transactional emails, such as order confirmations, order updates, and support replies, are not the same as marketing emails and may still be sent when needed to provide store service.

Service Providers

Trek Bikes may share limited information with service providers that help operate our online store, process payments, manage orders, support delivery, host website functions, provide customer support tools, analyze website performance, or send approved communications.

Service providers are expected to use information only as needed to perform services for Trek Bikes and not for unrelated purposes.

Data Security

Trek Bikes uses reasonable administrative, technical, and organizational measures designed to protect customer information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, online store, payment system, or electronic storage method can be guaranteed to be completely secure. Please protect your account login information and contact us if you believe your information may have been used without permission.

Data Retention

Trek Bikes keeps customer information for as long as needed to provide store services, process orders, respond to support requests, maintain business records, resolve disputes, prevent misuse, and meet operational requirements.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for our business operations.

Customer Privacy Rights

Depending on where you live, you may have privacy rights related to your personal information. These rights may include the ability to request access, correction, deletion, restriction, or a copy of certain personal information.

To submit a privacy request, contact Trek Bikes at [email protected]. We may need to verify your identity before responding to certain requests.

Children’s Privacy

Trek Bikes is not intended for children to submit personal information without appropriate permission. We do not knowingly collect personal information from children for the purpose of creating customer accounts or completing purchases without appropriate authorization.

If you believe a child has provided personal information to Trek Bikes, please contact us so we can review the request.

International Users

If you access Trek Bikes from outside the country where our store operations or service providers are located, your information may be processed or stored in a different location from where you live.

By using our website or providing information to Trek Bikes, you understand that your information may be handled in locations that may have different data protection rules than your location.

Policy Updates

Trek Bikes may update this Privacy Policy from time to time to reflect changes in our store operations, website features, service providers, or privacy practices.

When updates are made, the “Last updated” date near the top of this page will be revised. Continued use of the website after a policy update means you accept the updated policy.

Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, please contact Trek Bikes at [email protected].